Certification in Digital Marketing

COURSE OBJECTIVES

This Certification Course is ideal for freshers and professionals looking to invest in their marketing skills by targeting the rising demographic of high-spending, high-volume millennial consumers. Through a mix of SEO, SMM, e-mail marketing, and AdWords techniques, the curriculum will train students to improve sales figures, engage with the consumer, and lower customer acquisition costs through targeted marketing.

BASIC REQUISITE

  • Computer Skills
  • Communication Skills, and
  • Interest in Marketing Concepts

COURSE HIGHLIGHTS

  • Live Self-Project
  • Practical Session
  • Classroom & Online Training
  • Professional Certification
  • Affordable Fee

WHO SHOULD ATTEND ?

  • Students - Freshers
  • Sales & Marketing Managers
  • Business Development Managers
  • Brand Manager
  • Branch Managers
  • Business Owners
  • Any IT Professional
  • Entrepreneurs

COURSE OUTLINE

INTRODUCTION TO DIGITAL MARKETING

  • Why Digital Marketing?
  • Traditional versus Digital
  • Mindset behind Digital Marketing?
  • Expectations on when to Advertise Online

CREATION OF WEBSITE USING WORDPRESS

  • What is Domain, Hosting & Cpanel
  • Introduction to CMS (Content management system) and WordPress
  • Installing WordPress and Launching a Website
  • Customisation and Blog Setup

CONTENT CREATION - TEXT, CREATIVES & VIDEOS

  • Generating Ideas for Articles & Infographics
  • Graphic Designing using Canva
  • Curating Content
  • Generating Unique Content from the Ideas

SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • SEO Audits, Tools, Measurements

SOCIAL MEDIA MARKETING (SMM)

  • Introduction to Social Media, Facebook Marketing, Content creation for social media
  • Facebook Marketing and Advertising
  • Instagram Marketing
  • Tools for SM Scheduling, Listening & Analytics

SEARCH ENGINE MARKETING (SEM)

  • Basics of Search Engine Marketing & Introduction to Google Ads
  • Google Ads Creation
  • Google Display Network(GDN) & Landing Pages
  • Retargeting & YouTube Ads

GOOGLE ANALYTICS

  • Web Analytics
  • Understanding and Using Google Analytics Data
  • Collecting actionable data with Google Analytics
  • Navigating Google Analytics Reports
  • Google Tag Manager

EMAIL MARKETING

  • Introduction to Email Marketing & Email Service Providers (ESPs)
  • Creation of Lists & Flows
  • Advanced Lists & Segmentation

CONVERSION RATE OPTIMIZATION

  • Landing Page Optimization
  • Increasing Trustworthiness
  • A/B Testing & Tracking

AFFILIATE MARKETING

  • Introduction to Affiliate Marketing
  • Getting Approvals from Networks
  • Getting Traffic to the Offers

REPUTATION MANAGEMENT

  • Online Reputation Management
  • Handling an Online Crisis
  • Negative SEO & Burying in Google

E-COMMERCE STORES

  • Introduction to eCommerce Platforms
  • Setting up the Payments
  • Getting Traffic to the Product Pages
  • Crafting Offers

TEN (10) INTERNATIONAL CERTIFICATIONS

  • Facebook Blueprint
  • Google Ads
  • Google Video Advertising
  • Google Display Advertising
  • Google Mobile Advertising
  • Google Search Advertising
  • Google Analytics
  • Microsoft Bing
  • Hubspot Inbound Marketing

MUST KNOW DIGITAL MARKETING TOOLS

  • Canva
  • A Hrefs
  • Moz
  • Uber Suggest
  • HootSuite
  • Facebook Ads Manager
  • Facebook Business Manager
  • Facebook Page Insights
  • Twitter Native Platform
  • Google Ads Manager
  • Google Analytics
  • YouTube Creator Studio
  • Landingi
  • Active Campaign
  • Unbounce
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